Another reason to use local produce

A recent Guardian article highlighted the misleading nature of many well-known 'ethical' food brands. A survey conducted by Which? showed that consumers are largely unaware of the multinational corporations behind names such as Copella and Seeds of Change.

The survey also reported that respondents felt "conned" when they discovered the brands' true ownership. For example, 71% associate Seeds of Change with environmental responsibility, compared with only 15% for its parent company, the confectionery giant Mars. No wonder they keep it quiet.

All this is just another reason to use local ingredients, so that you know where and who your food is coming from. That is exactly why we use as much local produce as we possibly can in our dishes. From Rutting Reds venison to Farrington rapeseed oil to greengrocer K.F Troop.