Friday, 4 February 2011

New App helps you shop with a clear conscience

Following on from Wednesday's post, I noticed that a new iPhone app has been launched today which helps consumers to shop ethically.

The idea of the help is to help shoppers to cut through what is being called corporate 'greenwash'. The Good Shopping Guide app gives the user summary table that shows "the good, the bad and the ugly" brands in relation to the environment, human rights and animal welfare. Points scores give an overall "ethical rating" to easily identify the best performing brands and companies.

The app costs £2.99 to download and lists over 700 brand names. It is a good to see another way in which you can become more aware of how your food is being produced.

And then, when you are feeling really good, you've got room to be a little bit naughty and indulge in one of our scrumptious puddings. Perhaps the lemon meringue pie with slow-cooked blackberries catches your eye?


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